I recall an article sometime ago that researched the general impressions non-church folks had of church. The rather ambiguous question was something like, "what comes to mind when you think of church?" Among the top three answers was something like, "they hate gay people." Also up there was a sense that churches fret over money too much. All of the replies were negatives: "they're against..." "they don't..." You get the idea.
There is a neat article at Church Marketing Sucks that adds another layer: "churches are tax-exempt." The imaginary dialogue goes one, "I don't ever really think about churches." The corollary is, when "they" do think about church, it's negatively.
None of those impressions of church really makes me excited about church, and I suspect that not many members of BMPCNC would claim any of these three as taking pride of place at our congregation. Yet this is the impression that all too many folks have of church. What are we doing about it? The adage, "actions speak louder than words" comes to mind. Is it time for the dramatic, extravagant expression of love of neighbor that will begin to change our public image?
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